How To Define Your Personal Brand Using Mood Boards


Two years ago, I decided to start a blog that would change my career and personal life in the biggest way possible.

What I didn’t know was just how much my personality, hobbies, and personal brand mattered in developing my business and future career path.

If you’re in business or marketing you’ve probably heard of the word “branding” But for everyday people not in that business world, a word like branding seems entirely confusing – let alone talking about personal branding.

So what is a personal brand?

Let’s start off with this quote from Tom Peters of Fast Company:

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. 

So basically, our personal brand is everything we are – from our physical appearance to our personality traits. In essence, we “market” ourselves:

  • to get jobs
  • to start relationships
  • to make friends

And because we’re such complex creatures, it’s hard to narrow down your personal brand per say. I mean, how are we even able to explain ALL of ourselves in just an elevator pitch? (aka, one sentence)

But before you can start trying to figure out what our personal brands are, we need to look inside ourselves and find out what makes us so unique. One simple way to do this is through creating a mood board!

Petite Bijou Mood Board

A mood board can be anywhere and on anything. But most importantly, it’s a collection of images that evoke a certain mood or aesthetic. Brands use them all the time to set the tone, look, and feel of their website and physical branding components – like logos and colors.


By using mood boards  you can collect and then put together all of the things that make you unique – all the things that make YOUR BRAND.


I’m going to be telling you exactly how to create a mood board to define your personal brand, but first you need to know why & how a mood board will help.

1. Consists of hobbies, style, and passions

A mood board should be a collection of all the things that make you, YOU. So naturally, that means including images of our hobbies and passions, our style and fashion, and anything that we think matches our character. A simple way to gather all these things together is just by using Pinterest as a way to curate all of your favorite things. (more info avaliable in the guide below, but it’s really that simple!)

Petite Bijou Mood Board

2. Shows your value & voice

What you VALUE is so important to your personal brand. And by curating the things that represent you, you are clearly putting out a message to the world:

This is me and this is what I stand for. This is what makes me wake up everyday. This is my voice. 

A mood board can set the tone for your personal brand in many ways. That collection of images that represent you speak volumes about how you are perceived and how you perceive yourself. That introspection is a great thing to have when it comes time to create your resume, go to a networking event, or even just figure out what you want to wear tomorrow to feel super confident.

Petite Bijou Mood Board

3. It sets your goals & plans

A mood board should also reveal your hopes, goals, and aspirations through imagery. A personal brand is everything you have been, are, and will be. You are ever evolving and it’s a nice idea to set yourself up for success (whatever that means for you) by envisioning it. And as many say, seeing is often believing.

More in the guide, but mood boards a great way to just start planning for the person you want to become. And you know what? It’s perfectly OK to want to change who you are.

Petite Bijou Mood Board

4. Puts things into perspective

A mood boards is “the bigger picture” when you step back and look at it. You’ve collected all the things that make you unique. When you have finally finished putting it all together you can literally “step back” and experience your brand first hand. All those things that make up your brand character will become crystal clear. You’ll start seeing YOUR BRAND as a whole new set of characteristics.

  • You’ll see  color scheme that you’ve been attracted to.
  • You’ll start noticing a certain mood or tone
  • Your priorities and goals will become clearer
  • & MOTIVATION to make those things happen will start to kick in


Don’t believe me? Try it yourself!

Download your free cheatsheet on how to create a stunning mood board in one day. I’ll teach you all the steps you need to know and you’ll be crystal clear on your personal brand in no time!


How to create a beautiful mood board to define your personal brand

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Have you ever done a mood board before? What would you say your personal brand is like? Have you developed an elevator pitch of what makes you, you? Do you have any questions on branding? You can always email me or leave a comment below! Look forward to hearing from you and I hope you enjoy your guide!


Sneak Peaks & behind the scenes of my mood board (also pictured above):

Petite Bijou Mood Board

Petite Bijou Mood Board

Petite Bijou Mood Board

Petite Bijou Mood Board

Petite Bijou Mood Board

Petite Bijou Mood Board
My little helper!!

Behind The Blog

The Petite Bijou is an online destination featuring wholesome yet sophisticated living and styling tips for women. The site is run by the family and friends of survivor, lifestyle influencer, and writer Mariam, who passed away in the summer of 2020.  Mariam also hosted The Bijou Show, a self help podcast.

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Leave a Comment


  1. Josette LeBlanc wrote:

    How to create a beautiful mood board to define your personal brand

    Please help.


    Posted 4.4.21 Reply
    • Editor wrote:

      Hello thank you for your comment and interest. We are not sure how to proceed with the guide since Mariam’s passing and there is much to figure out and files to locate.

      Posted 4.7.21 Reply
  2. Jean wrote:

    Any news on the software? I would love to subscribe and download the guide as well!

    Posted 4.1.21 Reply
    • Editor wrote:

      Hello thank you for your comment and interest. We are not sure how to proceed with the guide since Mariam’s passing and there is much to figure out and files to locate.

      Posted 4.7.21 Reply
  3. Vivienne Marquessa wrote:

    The download wont work. It keeps saying there’s an error with your submission. Try again, but nothing works.

    Posted 4.28.19 Reply
    • Mariam wrote:

      Hello Vivienne,

      Hope all is well and thank you for your comment. My apologies for the download not working. The software I was using for this is no longer available. I am currently working on getting it fixed.

      Many thanks,

      Posted 4.29.19 Reply
    • Liza wrote:

      Great article! Bijou is masculine in French, so it’s petit bijou. With your topics and pizzazz you might have a French audience. Petite bijou is a little like fingernails on a chalkboard.

      Posted 2.12.21 Reply
      • Editor wrote:

        Thank you for your comment. Mariam, the blog’s founder, did much market research into the name and we are sure it was chosen wisely. She was a petite woman and indeed a little jewel– treasured by those who read this blog, followed her on social media, and knew her personally. The feminine take is thus appropriate. The target audience is not generally native French speakers, and to those readers who are, no offense or misuse of the language is intended.

        Posted 2.12.21 Reply
  4. This is such a cute post!

    Posted 9.12.17 Reply
  5. Anna English wrote:

    I need to do these more often!

    Posted 9.9.17 Reply
  6. Annie wrote:

    I have never used a mood board but I love this! I feel like I would have so much inspiration after I created one. Will have to try it!

    Posted 9.6.17 Reply
  7. April wrote:

    This is such a good idea! I want to start making mood boards!

    April |

    Posted 9.6.17 Reply
  8. Greta wrote:

    Up until the time I got married my room was full of mood boards. I’d make them at the drop of a hat and loved them!

    Greta |

    Posted 9.6.17 Reply
  9. Sydney wrote:

    This is an awesome post! Love your message, love your words, love your theme. I can’t wait to try your mood board to see if I am branding the real me!

    Posted 9.5.17 Reply
  10. I have made a mood board plenty of times, but never for my brand, is that weird? I’m about to watch the replay of your Facebook Live, looking forward to getting some more great tips from you!

    Posted 9.5.17 Reply
  11. This is such a good idea! I totally need to do this!

    xx, Amanda

    Posted 9.5.17 Reply
  12. I use a template through Photoshop and keep it on hand as a reminder of my aesthetic! It helps when I’m thinking about approaching a rebrand or even feeling like I need a source of inspiration!

    Posted 9.5.17 Reply
  13. Sara wrote:

    Oh my goodness this is giving me so much inspiration and motivation! I def need to create one for myself for Fall!

    Posted 9.5.17 Reply
  14. I’ve never used a mood board but this is the perfect way to set it up. Never thought of that! I just may have to set one up for myself.

    Posted 9.4.17 Reply