Modern Consumerism: Mindful Shopping in 2016

On January 1st, 2016, the Editor’s Letter was published in Elle magazine. In this letter the editor talked about thoughtful and conservative consumerism among Americans in the fashion industry. The editor made an interesting note on how this generation of fashionable youth are taking a more thoughtful approach to shopping.

More and more americans are tired of “product pushing” and I am definitely noticing this trend myself when looking at brands and stores. I am even noticing some negative feedback on the blogosphere when our favorite #fbloggers come out with gift guides and “items of the week”.

Although I don’t hate these trends (let’s face it, there’s some pretty cool gift guides out there), the comments and reluctance to even click links is fairly evident among readers and consumers.


Modern Consumerism - The Petite Bijou


Everyday Materialism

Take for example: when a fashion blogger links to the clothing items they wear in a post. But instead of taking you to that items you get 15 different options for similar items. Or perhaps they does link to the item they are wearing, but its just as expensive as a college credit.


I mean, am I really going to fuel this person’s materialism and shopping habits? Isn’t materialism something to be discouraged? 


I’m all for supporting bloggers, don’t get me wrong, even I use affiliate links. But I’m talking about those that are evidently rolling around in materialism. New Chanel bags every week, new shoes every other day, vacations to Paris every month. It’s great you can afford those luxuries, we enjoy those IG picture perfect photos, but it can get a bit discouraging for the everyday people, the real consumers – the ones that drive the market.

The same goes for walking into department stores and seeing the same Ad everywhere. You go along your way and a sales lady approaches you about a product, which is conveniently stacked on tables all around.

I don’t know about the rest of my fellow shoppers, but I’m more likely buy something if it’s not blatantly “pushed” on me or offered many times.


Modern Consumerism


A Shift In Perspective

Modern consumerism is shifting to this approach and it’s a really great step in personal finance and style building. You don’t need the latest gadgets or fashion items, you just need the ones that will work for you without sacrificing your soul to buy it.


More consumers are looking for quality over quantity and use over brand. This is a big step in the way we spend and they way fashion bloggers, like me, are going to be approaching their blog readers. Conscious spending will be the new luxury. The new shopping hauls are already researched and contemplated days before they happen.


We now go into stores with the intent to buy particular items and not just “browse”



The New Year is a time for reflection on past habits and I think even I can be a more mindful shopper as I add additions to my wardrobe and home.


As a budget conscious young lady, I don’t ever pay attention to trends for my own personal style. I acknowledge they exist. I acknowledge they shape the way we do certain things. But I don’t ever base a decision to buy on whether everyone else has it or not.


The factors that shape my decision to buy are solely: “Will I wear/use this multiple times?” And “Is it worth the price?”


What are you doing to be a more mindful shopper? Are you a browser or a planned out buyer? Do you have any tips for mindful spending in 2016?


Images: Tumblr

Behind The Blog

The Petite Bijou is an online destination featuring wholesome yet sophisticated living and styling tips for women. The site is run by survivor, lifestyle influencer, and writer Mariam, who also runs The Bijou Show, a self help podcast.

Exclusive Reader Offers

Sign up for a free 30 day trial of Acorn TV (this offer is usually 7 days!!)

Use code: Thepetitebijou

Sign up by clicking here

Spring Essentials

Shop This Site

Leave a Comment


  1. Oh girl I think about this ALL THE TIME. I truly love blogging, fashion and clothes don’t get me wrong, but I actually struggle with the wasteful, expensive side of it. I know that ‘things’ won’t make me happy and it’s a bit silly to perpetuate so much consumption, when we all have what we need – right in this moment.

    It’s a balance, for sure. But I’m so glad you brought it up! I definitely see bloggers with new stuff (lots of it’s borrowed!) and know girls that buy and return too.

    Hard to say what’s best, but I love that you brought this to light! I really try to mix in the clothes/fashion with other things so I’m not so focus on buying all the time.

    Love it, hope the week is going well!

    Posted 1.5.16 Reply
    • Mariam wrote:

      Hello Krista!

      I feel the same way! It’s so sad we need to continue in the cycle though…which is why I try to be as preoccupied to myself as possible within blogging. I think the more we look at what others are doing, the crazier we’ll get. I like to take inspiration but not copy looks, times, etc. I try to be as helpful as possible while also providing my readers with budget savvy options. I think it’s horrible how people borrow and give back just for photos! Better to share someone else’s work then just quickly put together for a photo. Being a style blogger means incorporating your OWN clothes into style posts, not just designer pieces but others as well.

      Thank you for stopping by and commenting!

      Have a happy new year!


      Posted 1.7.16 Reply
  2. Ruthie wrote:

    Mariam, this is such a relevant post. Thank you for shedding light on this area. This is extremely true for our generation in particular. I personally love the minimalistic approach and am often found at our local thrift stores. I hate paying full price for anything… it makes me nauseous. Part of this was being raised with parents that couldn’t afford much, but in the long run I think it benefited me. Thank you again. xo

    Posted 1.5.16 Reply
  3. Love this piece! So true! I mean who can actually afford the same bag in 10 colours? It’s so un-attainable and sends the wrong message to youth. I really only buy things if i absolutely love them – and of course at times that means they are on trend – and if i feel it’s affordable in relation to how many times i will wear it. I also prefer to buy things on sale, i can’t help it! Thanks for sharing!! xo

    Posted 1.4.16 Reply
    • Mariam wrote:

      Thank you for stopping by! I agree, it sends the wrong message to youth about materialism. I think need and necessity need to be analyzed more closely for this generation. Thank you for your thoughts!

      Posted 1.4.16 Reply
  4. Mayra wrote:

    This is a wonderfully written post. I too noticed this trend among younger groups and find this new way of thought interesting.

    Posted 1.4.16 Reply
  5. Roselyn wrote:

    Great post love!

    Posted 1.4.16 Reply
    • Mariam wrote:

      Thank you so much, Roselyn!

      Have a great day!

      Posted 1.4.16 Reply
  6. So true- especially with the advent of social media; it seems like something is wrong with you if you aren’t keeping up with all of it. Thanks for sharing your thoughts on it! Hugs, Kait

    Posted 1.3.16 Reply
    • Mariam wrote:

      Hey Kait,

      Thank you for your comment! I definitely agree that the rise of social media contributes to oversharing the wealth and rubbing the expensive in everyone’s faces! It’s definitely not easy to be surrounded by the “product pushing” I described in the post.

      Posted 1.4.16 Reply
  7. Yuri wrote:

    Great Post Mariam! I agree i love a good fashion guide but sometimes the items are way too much money at least for me! I love a good sale! Although I do like spending more money on boots and skin care =)

    Posted 1.3.16 Reply
    • Mariam wrote:

      Thank you so much! I love gift guides too – but I feel like most of them are wayyy to overpriced.

      I like indulging on skincare and beauty products as well. You can’t be too carefully with really cheap products for your skin

      Posted 1.4.16 Reply
  8. Holly wrote:

    Thanks for commenting on my blog as I was very intrigued to come and read your take on this topic! This is something I am really trying to focus on in the new year and reading this post has made me even more confident in my resolution. Great post- can’t wait to follow along!

    Posted 1.3.16 Reply
    • Mariam wrote:

      Hello Holly!

      Thank you for stopping by! Good luck with your resolution as well! I am sure we’ll both be mindful shoppers!


      Posted 1.3.16 Reply
  9. Sofia wrote:

    Great post! I think that with so many fashion bloggers and models ‘advertising’ certain products it becomes hard to ignore them, or not cave in to the pressure by buying them! My tips for mindful spending are to consider the quality-price ration of an item, think whether this item will require more spending (dry-cleaning, needs to be tailored, etc.) and how many times I will be able to wear it, and with what. Happy new year!

    LIVING IN PLAID – Personal Style Blog from Brussels

    Posted 1.3.16 Reply
    • Mariam wrote:

      Hello Sofia,

      Thank you so much! It is hard not to get pressured into buying something (although I guess that’s good sales skills, huh?) I think quality price is extremely important and you bring up a good tip. Thank you for sharing your thoughts and I hope you have a wonderful day!


      Posted 1.3.16 Reply