On January 1st, 2016, the Editor’s Letter was published in Elle magazine. In this letter the editor talked about thoughtful and conservative consumerism among Americans in the fashion industry. The editor made an interesting note on how this generation of fashionable youth are taking a more thoughtful approach to shopping.
More and more americans are tired of “product pushing” and I am definitely noticing this trend myself when looking at brands and stores. I am even noticing some negative feedback on the blogosphere when our favorite #fbloggers come out with gift guides and “items of the week”.
Although I don’t hate these trends (let’s face it, there’s some pretty cool gift guides out there), the comments and reluctance to even click links is fairly evident among readers and consumers.
Take for example: when a fashion blogger links to the clothing items they wear in a post. But instead of taking you to that items you get 15 different options for similar items. Or perhaps they does link to the item they are wearing, but its just as expensive as a college credit.
I mean, am I really going to fuel this person’s materialism and shopping habits? Isn’t materialism something to be discouraged?
I’m all for supporting bloggers, don’t get me wrong, even I use affiliate links. But I’m talking about those that are evidently rolling around in materialism. New Chanel bags every week, new shoes every other day, vacations to Paris every month. It’s great you can afford those luxuries, we enjoy those IG picture perfect photos, but it can get a bit discouraging for the everyday people, the real consumers – the ones that drive the market.
The same goes for walking into department stores and seeing the same Ad everywhere. You go along your way and a sales lady approaches you about a product, which is conveniently stacked on tables all around.
I don’t know about the rest of my fellow shoppers, but I’m more likely buy something if it’s not blatantly “pushed” on me or offered many times.
A Shift In Perspective
Modern consumerism is shifting to this approach and it’s a really great step in personal finance and style building. You don’t need the latest gadgets or fashion items, you just need the ones that will work for you without sacrificing your soul to buy it.
More consumers are looking for quality over quantity and use over brand. This is a big step in the way we spend and they way fashion bloggers, like me, are going to be approaching their blog readers. Conscious spending will be the new luxury. The new shopping hauls are already researched and contemplated days before they happen.
We now go into stores with the intent to buy particular items and not just “browse”
The New Year is a time for reflection on past habits and I think even I can be a more mindful shopper as I add additions to my wardrobe and home.
As a budget conscious young lady, I don’t ever pay attention to trends for my own personal style. I acknowledge they exist. I acknowledge they shape the way we do certain things. But I don’t ever base a decision to buy on whether everyone else has it or not.
The factors that shape my decision to buy are solely: “Will I wear/use this multiple times?” And “Is it worth the price?”
What are you doing to be a more mindful shopper? Are you a browser or a planned out buyer? Do you have any tips for mindful spending in 2016?