How To Set Personal Brand Goals That Stick

Do you set sticky personal goals?


But seriously. Do you?

Do you set goals that you never erase off the goal list? Do you set goals that make sense for you? Are they reasonably achievable or are you just shooting for the moon?

Which is OK. It’s good to set high goals. But the most helpful thing you can do for yourself is set personal brand sticky goals.

Personal branding is the art of branding yourself. I went over this in my how to develop a personal brand using a mood board post, but in short personal branding is marketing yourself.



  • Who you are
  • What you stand for
  • Your “look” and “feel”


Just like Oprah Winfrey or Kim K, you are a brand!

But to develop your personal brand you should steck sticky goals. And I’m going to tell you the ways you can approach this.

Here it goes…


Brain Dump

A brain dump is when you take a sheet of paper and write down ALL of the goals you have for yourself – big and small.

Getting it all out on paper is one of the best things you can do. It allows you to free up space in your mind and not stress out too much about what’s been bothering you.

So maybe you want to write your own book. Put it on the list!

Or maybe you have just been really meaning to update your resume – put it on the list.

You get my drift.


Review & Organize

The next step is to review your brain dump and organize it so that it makes sense.

On a sheet of paper (folded in half lengthwise), divide it into two columns: small & big.

Look at your brain dump and one by one, sort your goals into small goals or big goals. But wait, hold up – don’t just write down everything!

Take a minute or two to really think about that goal you’ve just looked at. Ask yourself these questions:


  1. If it’s a small goal – is this something I can reasonable do in 1 year? 5 years?
  2. If it’s a big goal – is it something you’ll still be passionate about 10 years from now?
  3. How much time are you willing to dedicate to make this happen.


So if one of your big goals is to write a book, do you know what the book is about? Have you outlined it? Did you set a deadline yet?

You don’t have to know all the answers to these questions, but you do need to know if it’s something you a truly committed to accomplishing.


Listen, I’d love to write down “Climb Mt. Everest” but you know what? I don’t ever actually see myself doing it.


And that’s not being negative. It’s being realistic – I’m just not into climbing or exercising.

So prune your list down so that there’s 10 things on one side and 10 on the other. This will be more reasonable and will encourage the next actionable steps to accomplish your goal. These are STICKY goals.


Make A Plan

So now that you know what your sticky goals all, it’s time to make them stick like glue! Meaning – they aren’t going anywhere, but you are!

There are 2 actions steps you can do to make this plan. The first thing is to develop mini plans for each goal.

I know, I know – this means MORE writing. But hear me out.

When you plan, you win. Creating mini paths for each goal means you know EXACTLY what steps you need to reach that one goal. Don’t believe me? Here’s an example.


Small Goal: Write 3 Posts Each Week.

Mini Path/Plan:


  1. Brainstorm Editorial List
  2. Set schedule for 3 posts each week
  3. Spend 1 hour everyday for 3 days writing post
  4. Upload post to blog
  5. Brainstorm photo list for those 3 posts
  6. Photoshoot for the 3 posts
  7. Upload pictures to blog
  8. Set scheduler to publish
  9. Pop a glass of champagne + celebrate!


See – my one small goal of 3 posts a week isn’t so small after all. It requires mini steps to get to that one big goal.

The other action item is using a calendar to schedule every task out to accomplish those small and big goals. When you write it down you are more committed to doing it. You can use any type of calendar – just make sure you are giving yourself enough time and space to make that personal brand goal stick.


Have you ever set goals for yourself but found it hard to keep them? I want to hear from you. What were those goals? What do you think happened for them not to stick? Please leave a comment below and I’d love to hear your thoughts.